Privacy policy

Last updated: 15 October 2026.

Who handles your information

Michael Osborne trading as Little Big Models is responsible for the personal information used by this shop. Email LittleBigModels@gmail.com for privacy questions or requests.

What we use and why

We use your name, contact details, billing and delivery addresses, order details and relevant correspondence to answer enquiries, prepare quotations and fulfil orders. This supports steps you ask us to take before a contract and performance of our contract with you. Necessary order and accounting records also meet our legal recordkeeping obligations.

Website security information, such as IP addresses and technical logs, helps us prevent abuse and investigate problems under our legitimate interests in running a secure shop. Orders are placed using guest checkout. Ordering does not add you to a marketing mailing list.

Website analytics

We use Google Analytics, connected through Google Site Kit, to understand how visitors find and use the shop and to improve it. Information collected includes pages visited, referral sources, browser and device details, approximate location and cookie identifiers. The shop also sends events for basket additions and purchases, including model details and order value, to Google Analytics for reporting.

This analytics information is processed by Google. See Google’s Privacy Policy and how Google uses information from sites that use its services. Our Cookies page explains the cookies involved and the browser controls and Google Analytics opt-out tool available to you.

Service providers

20i hosts the website, and our shop stores order records using WooCommerce. Our website and email services deliver order messages; enquiries are handled through our Gmail mailbox. We share delivery details with Royal Mail to send your parcel.

PayPal processes payment information and gives us the transaction result and reference. We do not receive your PayPal password. Google reCAPTCHA helps protect checkout from automated abuse and may process browser and interaction information or request a verification challenge. See our Cookies page for details.

Service providers may process information outside the UK. Their published arrangements describe applicable safeguards, including approved contractual terms and recognised data-transfer frameworks: 20i data processing, PayPal international transfers and Google data-transfer frameworks. You can contact us for more information about providers used for your order.

How long we keep information

• General enquiries: two weeks after the enquiry is closed. If correspondence is needed for an order, complaint or legal matter, the relevant record is kept for that purpose instead.
• Order and tax records: records needed for self-employed tax reporting are kept for at least five years after the 31 January submission deadline for the relevant tax year, and longer where a tax enquiry or other legal requirement applies.
• Security logs and backups: retained only as needed to secure and recover the service or investigate an incident. Backup copies are replaced through the provider’s backup cycle; information needed for an unresolved incident may be kept until it is resolved. Providers may retain their own payment or service records under their policies and legal obligations.

Your rights

You can ask for access to your information, correction, deletion, restriction or a portable copy, or object to processing where that right applies. If processing relies on consent, you can withdraw that consent. Some rights depend on the circumstances; information required for legal obligations may need to be retained. Email LittleBigModels@gmail.com to make a request.

You can also complain to the Information Commissioner’s Office.

Information needed for an order

We need your contact and delivery details to process and deliver an order. Without them, we may be unable to fulfil it. Orders are placed using guest checkout.